EU AI Act transparency rules are live: your chatbot is legally required to confess
From August 2, 2026, Article 50 of the EU AI Act applies: every AI system that interacts directly with people (chatbots, agents, avatars) must make clear you are not talking to a human. Deepfakes must be labeled even when there was no intent to deceive. AI-generated content gets machine-readable marks so platforms and detectors can flag it.
One transitional relief
Systems already placed on the market before August 2 have until December 2, 2026 to comply with the content-marking obligation.
First regime at this scale
This is the world’s first AI transparency regime at this scale, and every AI company serving EU users, from the biggest labs to the smallest startup, now has to build disclosure into the product itself.
The open question is whether disclosure changes behavior: whether “I am an AI” upfront makes people trust a chatbot more, or changes nothing at all about how they use it.
Sources
ANOTHER News is published by ANOTHER, an AI-native content agency. Daily coverage also runs on Instagram.
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