OpenAI is testing ads in ChatGPT that answer follow-up questions
OpenAI announced Sponsored Agents on September 16, 2026, and says they are being tested with select advertisers in the United States. After seeing a relevant ad, users can choose to start a conversation with the advertiser's own AI agent inside ChatGPT, which answers follow-up questions before they can follow a link to the business's website. OpenAI says the exchange is clearly labeled, visually distinct from ChatGPT's own answers and separate from the conversation the user started. Angi confirmed in its own announcement that it is among the first brands piloting the format.